[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.clcomp.cz\/reklama-jako-riziko\/#Article","mainEntityOfPage":"https:\/\/www.clcomp.cz\/reklama-jako-riziko\/","headline":"Reklama jako riziko?","name":"Reklama jako riziko?","description":"Reklama stoj\u00ed pen\u00edze, to je jasn\u00e9. A ten, kdo ji zad\u00e1v\u00e1, tedy klient nebo zadavatel v\u00ed, \u017ee se mus\u00ed vr\u00e1tit. Tedy investice, kterou do n\u00ed dal. Kontrola pak nen\u00ed jednoduch\u00e1, […]","datePublished":"2024-03-22","dateModified":"2024-03-22","author":{"@type":"Person","@id":"https:\/\/www.clcomp.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.clcomp.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cc56039f878f8e8e6c7e1eb22b366a601f7187d0f8d182368eef8adef545f35b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cc56039f878f8e8e6c7e1eb22b366a601f7187d0f8d182368eef8adef545f35b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"clcomp.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.clcomp.cz\/wp-content\/uploads\/video-game-6578106_640.jpg","url":"https:\/\/www.clcomp.cz\/wp-content\/uploads\/video-game-6578106_640.jpg","height":0,"width":0},"url":"https:\/\/www.clcomp.cz\/reklama-jako-riziko\/","about":["Business"],"wordCount":418,"articleBody":"    Reklama stoj\u00ed pen\u00edze, to je jasn\u00e9. A ten, kdo ji zad\u00e1v\u00e1, tedy klient nebo zadavatel v\u00ed, \u017ee se mus\u00ed vr\u00e1tit. Tedy investice, kterou do n\u00ed dal. Kontrola pak nen\u00ed jednoduch\u00e1, proto\u017ee asi nikdo u pokladny ne\u0159ekne, \u017ee si televizor kupuje jen proto, \u017ee na n\u011bj vid\u011bl reklamu. Na internetu to ji\u017e mo\u017en\u00e9 je. Nejde ani tak o tu kontrolu, ale o n\u011bco jin\u00e9ho. Klient spole\u010dnosti, kter\u00e1 n\u011bkam jeho reklamu um\u00edst\u00ed m\u016f\u017ee tvrdit, \u017ee na webu, kde je inzer\u00e1t jsou tis\u00edcovky n\u00e1v\u0161t\u011bvn\u00edk\u016f. Jen\u017ee tr\u017eba se st\u00e1le nezvy\u0161uje.  Kde je chyba? To nen\u00ed jednoduch\u00e9 zodpov\u011bd\u011bt, hraj\u00ed zde roli r\u016fzn\u00e9 faktory. Klient v\u0161ak p\u0159esto reklamu zaplatil, ov\u0161em, jak vidno, bez v\u00fdsledku. Proto je dobr\u00e9 zjistit si n\u011bco o PPC reklam\u011b. Za tu se toti\u017e neplat\u00ed, tedy za jej\u00ed um\u00edst\u011bn\u00ed kamkoli, zde se plat\u00ed a\u017e pot\u00e9, kdy\u017e na ni n\u011bkdo klikne. A klikne na ni jen ten, kdo m\u00e1 o zbo\u017e\u00ed v reklam\u011b uveden\u00e9 z\u00e1jem. T\u00edm p\u00e1dem je to mo\u017en\u00fd z\u00e1kazn\u00edk. A ti vlastn\u011b klienta \u017eiv\u00ed, d\u00e1vaj\u00ed mu vyd\u011blat. T\u00edm kliknut\u00edm a n\u00e1slednou koup\u00ed je n\u00e1vratnost za reklamu sto procentn\u00ed.  V\u00fdhoda PPC reklam je tedy jasn\u00e1. Zaplat\u00edte a\u017e tehdy, kdy za\u010dnou klienti klikat. A podle toho si tak\u00e9 m\u016f\u017eete b\u00fdt jisti, \u017ee tito lid\u00e9 na v\u00e1\u0161 web skute\u010dn\u011b p\u0159i\u0161li. V\u0161e to o v\u0161em mus\u00ed b\u00fdt na webu kam skute\u010dn\u011b n\u011bkdo chod\u00ed. Tedy hodn\u011b \u010dasto. Nap\u0159\u00edklad na webu spole\u010dnosti Linkedin, kam chod\u00ed skute\u010dn\u011b hodn\u011b lid\u00ed z cel\u00e9ho sv\u011bta. A lid\u00ed veskrze zaj\u00edmav\u00fdch, kte\u0159\u00ed mimo lid\u00ed do pr\u00e1ce sh\u00e1n\u011bj\u00ed kde co. Klidn\u011b i nap\u0159\u00edklad ji\u017e zm\u00edn\u011bn\u00fd televizor, t\u0159eba i takov\u00fd jak\u00fd je na fotk\u00e1ch. A ti si jist\u011b r\u00e1di kliknou. PPC reklama Linkedin m\u00e1 prost\u011b zvuk a \u0161vih. Toto je obzvl\u00e1\u0161t\u011b v\u00fdhodn\u00e9 nap\u0159\u00edklad kdy\u017e n\u011bkdo testuje Shoptet – tvorba e-shopu. Toto je vlastn\u011b pro ka\u017ed\u00e9ho, kdo za\u010d\u00edn\u00e1 a nev\u00ed je\u0161t\u011b co\u017ee si to ukousl za kraj\u00edc. Zde m\u00e1m mo\u017enost testovat a prov\u011b\u0159ovat. Nu a \u010das jist\u011b uk\u00e1\u017ee, zda to byla dobr\u00e1 cesta \u010di nebyla. Ale v\u011bt\u0161inou to je spr\u00e1vn\u00e1 volba.                                                                                                                                                                                                                                                                                                                                                                                          3.2\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama jako riziko?","item":"https:\/\/www.clcomp.cz\/reklama-jako-riziko\/#breadcrumbitem"}]}]